RED BULL MUSIC
SHORT FORM HIP HOP BASED DIGITAL CONTENT PITCHES
CREATED BY JP LACLETTE AND AARON DAVID ROBERTSHIP HOP HISTORY
LOG LINE
The mobile game show that tests your knowledge on hip hop history and its culture, awarding you with great swag, prizes and cash! Our fun and engaging hip-hop superfan hosts and their mobile crew are on the search to find the biggest self proclaimed hip hop fans on the street and test their hip hop trivia knowledge in this short form game show.
FORMAT
“Man/woman on the street”, high-energy rapid-fire quiz show style. Two contestants will step into our mobile “insta-stage” and go head-to-head to see who knows their hip hop knowledge best. Our trivia host will quiz the players on past and present hip hop trivia.
1st Round: “Who’s Got Game”Each episode starts off with a trivia speed round, where contestants can win $50 for every question answered correctly within 1 minute. At the end of the round both contestants keep the cash from their correct answers.
2nd Round Called “Street Knowledge”
Our host will give the contestants a chance to win an additional $500 in cash in the 2nd round.
In this round the contestants become the host and ask two random strangers on the street to answer 5 trivia questions worth $100 each. The team who answers the most questions correctly wins the cash and split the money.
3rd Round Called “Bars That Pay”
The 3rd and final round the contestants must bet against each other and guess the hip hop lyric and name the song first. The host will pick a random hip hop song from a “Starter Cap” and recite the lyrics. The contestant that guesses 1st wins the cash and takes home the Win!
In Case Of A Tie Breaker
The contestant will ask a random stranger to answer a trivia question worth $200 dollars to break the tie.
This street style trivia show format is high energy with various mechanisms built to trigger excitement, anxiety, and a great time all for the love of HIP HOP!
ALTERNATE FORMATS
TWIST A: SHORT FORM SIMPLIFIED
We make the entire show only 60 seconds long, and Contestants have to answer all the Hip Hop history questions right in 60 seconds. Easily repeatable (50+episodes), added level of stakes + simplified.
TWIST B: CELEBRITY VS FANEvery 5 to 10 episodes we have a celebrity, an influencer or someone from the hip-hop world face off against a fan the entire episode. Can work with either the longer format or 60 second format of the show.
HIP HOP IMPROV
LOG LINE
Two Rappers battle it out freestyle with a twist: they don't know the topic they have to rap about until they hit the stage.
FORMAT
It's an old school bars competition with an old improv game twist. Two rappers battle it out to see who can spit better freestyle, but the catch is they don't know what their topic is until they hit the stage. With 30 seconds to prepare and 60 seconds to entertain, this show is creative, easily repeated and fast paced.
One host, two contestants, 3 judges, 2-3 camera setup. 4-5 minute run time.
ALTERNATE FORMATS
TWIST A: MAKE IT LIVE
Either in front of a live audience, live stream on social media or BOTH (so the audience chooses a winner and eliminate the need for judges)HIP HOP ORIGIN STORY
LOG LINE
Everyone remembers their origin story, that one pivotal moment that changed the course of their entire life and allowed them to truly take flight. We explore the origin stories of the hip hop world in this quick hit, partly animated docu series.
FORMAT
A short form docu-series interviewing artists on their "hip hop origin story". Would produce animation to follow the story to serve as broll with the talking head. Focus on finding wild/crazy/funny stories that got the artist into the genre.
5-10 Minute Docu Series Episodes, single camera crew, RED BULL style light/cheaper animations, but eye catching and entertaining.
HIP HOP IN THE COMMUNITY
LOG LINE
Hip Hop does so much more than give the world great beats and bars, it also changes lives and communities that need support most.
FORMAT
A short form docu-series touching on how the hip-hop community runs much deeper than the music. In 5-10 minute episodes, slice of life docu-series style, we find the best community initiatives/stories/after school programs etc. that are connected to the hip hop world and showcase how hip-hop continues to help dreamers of all ages and backgrounds find their wings.
