Why Turning Your Business Into a Media CompanyIs More Important Now Than Ever
We're not breaking news when we talk about how much internet traffic, especially from mobile devices, has skyrocketed over the last five years. In late 2019 more internet traffic came from mobile devices than standard computers for the first time in history. Now, during the COVID-19 Pandemic, people are using their phones to discover new brands, restaurants, and companies more than ever before.
Web based commerce has seen 10 years of growth in 3 months:- 75% of US consumers having tried or visited new websites or brands during the pandemic- Around 60% of them expect to integrate these new brands into their lifestyle.
What's Our Point?
If you're truly trying to grow your brand nationally, you need a stellar digital presence. Admittedly, your website checks a lot of the boxes we recommend to our hospitality clients. Mobile friendly. Ordering online with delivery options. Clever and clear messaging.But, where we can help you grow the most and see the biggest opportunity for such a creative brand with amazing food is in creating consistent, high quality, video and photography brand specific content, geared toward social transmission and brand awareness growth. Ultimately, driving this social media traffic to your website and then to the front doors of new locations around the country.
The bonus about becoming a Rising Tides partner is having access to a fully resourced creative team, that can assist your brand and your brand's marketing team in every creative area imaginable. From website management/design, high end photography, graphic design, merchandise and printing and really anything that falls under some form of 'creative service' (yes, we will even help you plan, throw and cover an event - once those are a thing again). And if you think the content on this page is fantastic, simply imagine what we will be able to produce without the time and budget constraints of spec productions!
We think a campaign similar to these "Have You Seen This Chicken" ads could be a great way to introduce your brand as you expand into each city; and we could do it in ways unique to each new territory mixing in real life viral advertising and videos like this for use over social!
We have more formal decks and case studies and all the other fancy media-agency items that people usually pitch - and we’d love to get a chance to share those with you, our digital media strategy and discuss how to turn The Crack Shack into a media company.
BRANDS WHO LOVE US
A few of the brands and business we partner or consult with!
CALI BBQ MEDIA
Rising Tides Creative is the official media provider forCali BBQ Media and Digital Hospitality Podcast.
BIER GARDEN ENCINITAS
Bier Garden enjoys our full service package which includes everything from long term strategy to daily social media interaction
A recap video of the brand work we did covering Wonderfront Festivals inaugural year.
Many brands consult with us strictly for insights to our strategies as well as benefiting from our production content.
THE CORNER DRAFTHOUSE
We also manage Bier Garden's sister location in Bankers Hill,The Corner Drafthouse.
Serving All of Southern California and Beyond.
Operated byRising Tides Creative LLC.